OPtion APP
“OPtion app, the next generation of social media that focus on Gen Z & Creators.




“OPtion app, the next generation of social media that focus on Gen Z & Creators.
“OPtion app, the next generation of social media that focus on Gen Z & Creators.
“OPtion app, the next generation of social media that focus on Gen Z & Creators.
Research
Research
Research
Branding
Branding
Branding
Structure ideas
Structure ideas
Structure ideas
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Prototype
Prototype
Project Process
Project Process
Project Process
This project process outlines the key phase and milestones involved in designing the OPtion social community app. It ensures an organized workflow clear objectives, and timely delivery.
This project process outlines the key phase and milestones involved in designing the OPtion social community app. It ensures an organized workflow clear objectives, and timely delivery.
Research
Research
Users Examine
Users Examine
UX Stage
UX Stage
Wire Frame
Wire Frame
User Flow
User Flow
Design System
Design System
UIUX Design
Final UI Design
Final UI Design
















Colors
Hex
#FFFFFF
Hex
#7D7D7D
Hex
#1D1D1D
Hex
#4F36ED
Our design process
Our design process
No OPtion, No Choice !
No OPtion, No Choice !
No OPtion, No Choice !
From user research to analysing competitors and market trends to identify opportunities innovative solutions.
From user research to analysing competitors and market trends to identify opportunities innovative solutions.
From user research to analysing competitors and market trends to identify opportunities innovative solutions.




Jocelyn
Jocelyn
28 Years old, Illustrator, Taipei
28 Years old, Illustrator, Taipei
Pain Points
Pain Points
A feature to track topics is required.
A platform that can properly categorize and showcase creators' works, whether images, videos, or text.
Creators who are not influencers or celebrities can also generate traffic through a single topic.
Creators need a more streamlined interface to operate complex features more intuitively.
A feature to track topics is required.
A platform that can properly categorize and showcase creators' works, whether images, videos, or text.
Creators who are not influencers or celebrities can also generate traffic through a single topic.
Creators need a more streamlined interface to operate complex features more intuitively.
Research
Research
The foundation of this project began with extensive research to deeply understand the needs and expectations of users.
This phase involved conducting surveys.
User interviews and analyzing existing user behavior data. Additionally we reviewed industry reports and trends to identify challenges faced by Gen Z and creators.
The foundation of this project began with extensive research to deeply understand the needs and expectations of users.
This phase involved conducting surveys.
User interviews and analyzing existing user behavior data. Additionally we reviewed industry reports and trends to identify challenges faced by Gen Z and creators.
Design
Design
The design phase focused on creating an intuitive and visually appealing user interface that simplified complex social product features for users. We aimed for a clean and user-friendly aesthetic that aligned with interactive creators.
The design phase focused on creating an intuitive and visually appealing user interface that simplified complex social product features for users. We aimed for a clean and user-friendly aesthetic that aligned with interactive creators.
60%
60%
UIUX design
UIUX design
37%
37%
Wireframe
Wireframe
30%
30%
UI Kit
UI Kit




Iconography
Iconography
Iconography
Iconography is essential in design as it provides quick, visual cues that enhance user experience by simplifying complex information.
Icons serve as universal symbols that break language barriers, making interfaces more intuitive and accessible to a global audience.
Iconography is essential in design as it provides quick, visual cues that enhance user experience by simplifying complex information.
Icons serve as universal symbols that break language barriers, making interfaces more intuitive and accessible to a global audience.




Component
Component
Component
Design components are modular, reusable building blocks in UIUX design. I design over 300+ components for this project.
Design components are modular, reusable building blocks in UIUX design. I design over 300+ components for this project.












Edit New Topic Flow
Edit New Topic Flow
Edit New Topic Flow
A clean and user-friendly interface enables users to add topics with more intuitive actions.
A clean and user-friendly interface enables users to add topics with more intuitive actions.
















Portofolio
Portofolio
Portofolio
An intuitive portofolio interface clearly displays personal topic history and collections.
An intuitive portofolio interface clearly displays personal topic history and collections.








Edit Profile
Topic / Comment Reply
Topic / Comment Reply
Topic / Comment Reply








Comment
Comment
A user-friendly interface that clearly shows who the comment is directed to and what the content says.
A user-friendly interface that clearly shows who the comment is directed to and what the content says.








Change Mode
Change Mode
Change Mode
Auto
Auto
Dark
Dark
Light
Light
Auto
Auto
Dark
Dark
Light
Light
Auto
Auto
Dark
Dark
Light
Light
We’ll adjust your appearance based on your device’s system settings.
We’ll adjust your appearance based on your device’s system settings.
A comprehensive and rich set of social features, providing an excellent platform for Creators and Gen Z to express themselves.
A comprehensive and rich set of social features, providing an excellent platform for Creators and Gen Z to express themselves.
A comprehensive and rich set of social features, providing an excellent platform for Creators and Gen Z to express themselves.



User Testing Resault
User Testing Resault



